Mj Bouvier

I've spent most of my career somewhere between strategy and execution, and that's where I'm happiest.

My background spans digital marketing, marketing communications, eCommerce, websites, paid media, SEO, analytics, content, and creative. Over the years, I've moved into increasingly strategic and leadership-focused roles, but I've never lost interest in the hands-on side of the work.

I like understanding how all the pieces fit together.

A website isn't separate from SEO. Paid media isn't separate from the landing page it sends people to. Content isn't separate from the audience it's trying to reach.

I've worked with organizations of very different sizes and across industries including technology, financial services, retail, eCommerce, nonprofits, publishing, and professional services. I've led marketing programs, developed strategy, managed budgets, worked with leadership teams, and collaborated across departments. I've also built websites, managed advertising campaigns, created content, worked in CRM and email platforms, analyzed performance data, and solved more WordPress problems than I can count.

I also run ArtCity Creative, where I work with a small number of clients on website and digital marketing projects. It gives me an opportunity to keep doing the hands-on work I enjoy while bringing the broader perspective I've gained throughout my career.

I'm naturally curious and creative outside of marketing, too. Photography, writing, and music have all been part of my life, and I'm usually happiest when I'm learning something new, making something, or figuring out how something works.

Strategy & Leadership

Digital Strategy • Marketing Planning • Customer Journey • Campaign Strategy • Budget Management • Cross-Functional Collaboration • Performance Reporting

Digital Marketing & Operations

Paid Media • SEO/SEM • CRM • Marketing Automation • Email Marketing • Analytics • eCommerce • Lead Generation • Social Media

Web, Content & Creative

WordPress • Website Strategy • UX • Content Strategy • Copywriting • Graphic Design • Brand Development • Digital Creative

Marketing & CRM

HubSpot • Klaviyo • Mailchimp

Advertising

Google Ads • Microsoft Ads • Meta Ads • LinkedIn Ads

Analytics & SEO

Google Analytics • Google Search Console • Google Tag Manager • Looker Studio • Databox • Semrush • Ahrefs

Web & eCommerce

WordPress • WooCommerce • Shopify • Elementor • Uncode

Creative

Adobe Creative Suite • Canva • CapCut

"Mj is that rare blend of strategic thinker and hands-on executor. She digs into the data, understands the funnel, and builds campaigns that move the needle. She brings clarity and structure to complex problems and takes ownership of outcomes, not just tasks."

Lee Arnold, CEO, Secured Investment Corp

"Mj's expertise spans digital and content marketing, SEO, paid advertising, and customer engagement. Her proficiency in web development, analytics and HubSpot sets her apart as a versatile marketer committed to data-driven decision-making."

Greg Garrick, Chief Marketing & Growth Officer, Secured Investment Corp

Mj brings strong communication and collaboration skills, along with broad digital marketing expertise, to her work. What truly sets her apart is her forward-thinking approach and genuine passion for making a positive impact."

Jasmine McKenzie, Marketing Leader

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