Mj Bouvier

mjbouvier.1@gmail.com

Digital Marketing & Digital Experience Leader

I’m a digital marketing professional with experience across strategy, digital experience, paid media, websites, SEO, marketing operations, analytics, content, and creative.

I’ve spent my career working at both the strategic and hands-on levels. I can step back and look at the bigger picture, identify what needs to happen and develop a plan, but I’m equally comfortable getting into the platforms and doing the work.

This portfolio is a selection of that work.

My digital marketing experience spans paid media, SEO, email, social media, content, lead generation, and integrated campaigns. I’ve developed strategy and managed programs, but I’ve also spent years working directly in the platforms: building campaigns, developing audiences and creative, analyzing performance, and making ongoing improvements.

Experience includes:

Paid Search • Paid Social • SEO/SEM • Email Marketing • Social Media • Lead Generation • Campaign Strategy • eCommerce • Conversion Optimization

Websites have been a hands-on part of my work throughout my career. My experience ranges from complete WordPress builds and customization to website strategy, UX, content, SEO, eCommerce, and ongoing optimization.

I approach websites as more than standalone marketing pieces. They are an important part of the overall customer journey, connecting content, search, campaigns, lead generation, and the user experience.

Moira Donovan

Author

WordPress Development, Marketing

moiradonovan.com

The Cachet Creative

Boutique Creative Agency

WordPress Development

thecachetcreative.com

Veterans for Peace

Annual National Convention Site

WordPress Development

vfpconvention.org

ArtCity Creative

Marketing Agency

WordPress, Logo Design, Marketing

artcitycreative.com

SoCal VIN Verification

Vehicle VIN Verification Service

WordPress, Logo Design,

Marketing

socalvinverification.com

Nine Cent Design

Artist – Paint on Canvas & Wood

WordPress Customization

ninecentdesign.com

Leaves of Change VT

Nonprofit

Wordpress Customization

leavesofchangevt.com

Marnika Weiss

Artist/Stylist

WordPress Customization

Blessed By Design VT

Jewelry Designer

WordPress Customization

blessedbydesignvt.com

My background in content and creative work has always been closely connected to my digital marketing experience. I’ve written and edited content, developed campaign creative, designed marketing materials, created brand assets, and produced content for digital, social, email, and print.

Having hands-on creative experience also helps me work effectively with writers, designers, and other creative partners when I’m leading the strategy rather than producing the work myself.

Experience includes:

Content Strategy • Copywriting • Blog & Editorial Content • Social Content • Graphic Design • Brand Development • Print • eBooks • Campaign Creative